Death data revitalized - Chongqing Telecom EDA System Case - telecom, data resources, EDA-communications industry
Fierce competition in the telecommunications market demands on the telecommunications carrier market changes must be made fast, accurate response. Chongqing Telecom to IT focus on a common data application platform project (EDA) system construction. The successful operation of new systems to Chongqing Telecom staff from the leadership began to pay attention to the daily, monthly user's development, the amount received, he and other network competitors situation, and make the scientific decisions??? It significantly increased in Chongqing Telecom's market decision-making speed and accuracy.
Challenge: how to make dead data "revitalized" 42 under the jurisdiction of Chongqing Telecom's subsidiaries, more than six million phone users. After years of operating the accumulation of all enterprise information system has accumulated a large amount of data resources. However, these data resources can not be fully utilized, can not learn fast and accurate access to valuable information to guide business decisions and to explore the competitive advantage. The main reason for this problem: inconsistent data model in all production systems, integration and sharing difficulties; data quality, and each production system there is inconsistency in the data can not provide timely and accurate data.
To address these contradictions, Chongqing Telecom AsiaInfo launched with the support of EDA projects. After careful planning, Chongqing Telecom hopes the system is completed, to achieve the following objectives.
First, based on the same data model can achieve data standardization and normalization. Chongqing Telecom common data application platform not only to build a system, but also to build a model, a mechanism and a system that is in the group enterprise data model (CTG-EDM), based on the localization of the establishment of Chongqing Telecom Company uniform data model; the formation of data quality checking, verification, processing of the closed-loop system, and gradually improve the quality of the data source of data; a system is standardized and standardized coding system and index system. The only way to ensure that common data application platform does not become a pile of junk data, the mechanism can promote the data from source systems to gradually improve the quality of data.
Second, unified view of business data and integration of statistical reports. Common data application platform to be integrated to business systems, charging and billing system based multiple data sources to create a unified view of business data, and provide cross-sectoral, cross-system integration of statistical data needs.
Third, integration of applications. Common data application platform will gradually integrate the existing dispersed settlement, marketing channels, on the part of the comprehensive network analysis capabilities, the common data application platform to provide.
Fourth, to effectively support the business decisions of the market. Common data application platform should have a variety of data access, including OLAP analysis, pre-defined reports, ad hoc queries, data mining and other methods to meet the needs of effective management decision support market demand.
Finally, to provide early warning alarm feature, that is, all the data statistics and analysis should be used with different types of roles to provide early warning / alarm function.
In the implementation of the project, Chongqing Telecom leaders attach great importance, and risk control on the first construction of the project, summed up the construction process and characteristics of important risk points, and the use of effective control methods to ensure the smooth progress of the EDA project. June 2007, Chongqing branch generally start using the new system, leadership and staff began to pay attention daily, monthly user development, the amount received, he network competitors, began to take the number from the system for the management of report. Chongqing Telecom
EDA as the deepening project, improve the income of the bridge structure, package analysis, KPI forecasting function, the Chongqing Telecom began to feel the new system been effective application of IT systems to effectively support business operations, in particular in data quality, application support and decision support capabilities to reflect the value.
Value: let "the data" speak
New System to help Chongqing Telecom revenue and production data between source systems rate the same diameter reduced to one-thousandth of the following, which greatly enhanced the accuracy of the data;
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